Maruti Suzuki is ready to bring a beloved icon back to life—this time with a modern twist. The Hustler, once known for its quirky charm and city-friendly size, is being reintroduced as an electric vehicle tailored for today’s urban landscape. Originally a hit in Japan, the Hustler is making its way to India’s EV scene, offering a unique blend of nostalgia, practicality, and eco-conscious driving.
A Small SUV with a Big Personality
The original Hustler gained popularity as a compact SUV with a sunroof and upright stance, perfect for navigating Japan’s narrow streets back in 2014. Just 3.3 meters long, it stood tall, looked funky, and handled city traffic like a breeze. Now, Maruti Suzuki is reinventing that same spirit for the electric age—keeping the boxy character intact while swapping the engine for a battery.
All-Electric Soul, Same Hustler Heart
Slated to debut at Auto Expo 2025, the new Hustler EV is expected to share its powertrain with Maruti’s Wagon R EV prototype. Here’s what we might see:
-
A battery pack just under 30kWh
-
A real-world range of around 250 kilometers
-
A price tag between ₹7 to ₹10 lakh
-
Four doors and better practicality than ultra-compact EVs like the MG Comet
This electric version is designed to maintain the original Hustler’s agility, now with the bonus of quiet, emission-free driving—ideal for busy Indian streets.
Looks That Mix Retro Fun with Modern Function
The new Hustler EV will still rock the fun, boxy look that made it stand out, but with updated styling to match today’s tastes. Expect:
-
Aerodynamic touches to improve efficiency
-
LED lights at the front and back
-
New paint options exclusive to the EV version
Inside, it’ll continue to surprise with clever use of space—just like the original did. For a small footprint, it offers an unexpectedly roomy cabin, making it a smart pick for families and city drivers alike.
A Smart Move in Maruti’s Electric Roadmap
Maruti Suzuki has plans to roll out six electric vehicles by 2030, and the Hustler EV is one of the key players in that strategy. It’s designed to be an affordable city car that can take on competitors like:
-
Tata Tiago EV
-
Citroen eC3
-
MG Comet
And thanks to Maruti’s nationwide service network and deep understanding of Indian customers, the Hustler EV might have a head start in this growing segment.
Built for the Chaos of Indian Cities
As Indian cities continue to battle traffic congestion and air pollution, the Hustler EV seems perfectly timed. Its small size, quiet motor, and zippy nature make it ideal for:
-
Office commutes
-
School and college runs
-
Narrow lanes and tight parking spaces
And with a 250-kilometer range, most daily drives are covered comfortably. Plus, charging it at home with a regular socket should be enough for most users.
Why the Hustler EV Is More Than Just Another Launch
This isn’t just about adding another electric car to the mix. The Hustler EV represents Maruti Suzuki’s approach to making electric driving accessible, without completely reinventing the wheel. By using a familiar design and simply electrifying it, Maruti is giving Indian buyers something they already understand—with the added benefits of sustainability and lower running costs.
With EV infrastructure growing and more people looking for budget-friendly alternatives to fuel, the Hustler EV could easily become the go-to option for urban commuters looking to cut down on emissions and save money—without compromising on charm.
The electric future is getting a nostalgic twist, and Maruti Suzuki seems to know just how to pull it off. The Hustler EV isn’t just a comeback—it’s a smart, stylish step forward.
Vikram Singh is a passionate tech enthusiast and the founder of oussd.org. With a keen interest in the ever-evolving world of technology, he shares the latest updates, insights, and tips to help readers stay informed and ahead of the curve